is a 100% Australian owned and operated business based in Byron Bay, N.S.W, Australia.   Created by fashion savvy and very passionate people aims to deliver a great range of ‘cutting edge‘ and contemporary fashion choices for discerning women.

 Prime has been created to inspire edgy, sexy and vibrant fashion ideas and concepts.  

Our mission is to consistently deliver a wide range of fashion garments and accessories that have been hand selected to satisfy the most fussy fashionista and to please all types of tastes. 

Working in the fashion industry for ten years in various roles our stylist Crystal Blue has developed a sharp eye for detail and a drive to forever pursue the ultimate look – one that celebrates all that is female. She strives to showcase a range that constantly pushes the power of the female form and celebrates her feminine strength.    Shopping with us you can feel confident in our strong style choices & knowledge of what is current & new. It’s like having your own personal stylist… We have done all the hard work for you. You can shop knowing that the garments on the site have been carefully selected to work together and to also stand alone.  You can be confident that PRIMESTYLE.CLUB will consistently deliver great style choices at very reasonable prices.

We promise to always showcase the most stunning and sexy style choices for you to browse through. Only beautiful and inspiring garments… & we promise to always have something to make you feel like the bombshell that you are!!!

Overall we are a ‘hands on’ business.  We pride ourselves on our customer care and the degree of service we provide.   Our select range is our unique asset that sets us far apart from other stores. Delivering strong style choices in fitness wear, swimwear and party wear all together in one store. We want you to love PRIMESTYLE.CLUB and to return time and time again. 

 Thanks for Shopping with us. xxxooo