is a 100% Australian owned and operated business based in Byron Bay,  Australia.   Created and run by fashion savvy and very passionate people. aims to deliver a great range of ‘cutting edge‘ and contemporary fashion choices for the discerning woman.

 Prime has been created to inspire edgy, sexy and vibrant fashion ideas and concepts.  We have a store that covers all areas of fashion and we also have specialised stores.  You will find the hottest swimwear choices at the Big Bikini Australia and amazing accessories and jewellery at INVOGUESTYLES.   

Our mission is to consistently deliver a wide range of garments.  Hand selected to satisfy the most fussy fashionista and to please all types of tastes. 

Our stylists are the best in their fields and will always deliver.   We are driven by a push to forever pursue the ‘ultimate look’  – one that celebrates all that is female.   We strive to showcase a range that constantly pushes the power of the female form and celebrates her feminine strength.   

Shopping with us you can feel confident in our strong style choices & comfortable in trusting in our knowledge of what is current & new. It’s like having your own personal stylist… We have done all the hard work for you. You can shop knowing that the garments on the site have been carefully selected to work together and to also stand alone.  You can be confident that PRIMESTYLE.CLUB will consistently deliver great style choices at very reasonable prices.

We promise to always showcase the most stunning and sexy style choices for you to browse through. Only beautiful and inspiring garments… & we promise to always have something to make you feel like the bombshell that you are!!!

Overall we are a ‘hands on’ business.  We pride ourselves on our customer care and the degree of service we provide.   Our select range is our unique asset that sets us far apart from other stores. Delivering strong style choices in fitness wear, swimwear and party wear all together in one store. We want you to love PRIMESTYLE.CLUB and to return time and time again. 


 Thanks for Shopping with us. xxxooo